The cloud accounting provider is changing direction and will target smaller Australian businesses with a new mobile app.
Saasu has decided it’s time to shift its target market to smaller Australian businesses. In fact, the company’s CEO Marc Lehmann is advising “very large businesses” currently using Saasu to migrate to higher-end accounting platforms, and Saasu will stop supporting non-Australian files next year.
A new mobile app will be launched later this year and will be designed for “Australian sole traders, micro businesses, consultants, contractors and early-stage e-commerce operations”. Its emphasis will be on simplicity, and it will be based on direct feeds and in-app payments, he said.
“We have traditionally supported the small to medium business market, so this is a re-focusing on the smaller end of that market demographic,” Lehmann said.
“Incumbent products in the market at $50-plus price point are seen as overkill and expensive by many … small business owners.”
Saasu is also planning additional but at this stage unspecified “business productivity apps that we know are badly needed by small and micro businesses... We feel we can add value outside pure financial apps.”
Australian Saasu users will in general be able to continue to use the current web app, though there are some changes. Only Australian files will be supported from 30 June 2019, giving overseas customers time to move to the new app or to a different accounting system.
The provider’s XL and Enterprise plans will no longer be available to new customers, but the limits on the Large plan will be eased, allowing some customers to downgrade.
“However, very large business, by employee size or transaction volumes, will need to graduate off Saasu onto higher-end accounting platforms,” said Lehmann.
More information is available from Saasu’s blog.