Many small business people love the idea that their product or service might 'go viral' - that is, become briefly famous online and appear on thousands of sites around the world where it will be viewed millions of times. But even with that kind of exposure, massive sales, fame and fortune won't follow unless you're prepared.
Chef Christopher Thé ran into this problem. He made a strawberry and melon cake for a friend's wedding, pictures circulated rapidly on social media, and demand skyrocketed.
"I always thought that if you were passionate and had a great product that was all you needed to succeed in business, but that's just not true. There's a whole lot of skills you need to run a sustainable business that continues to grow," he observed.
The made that transition, and now sells as many as 4,000 slices of strawberry and melon cake from his three Black Star Pastry in the Sydney CBD, Newtown and Rosebery.
If you're in the Sydney area and looking to grow an existing small business or have plans to start one, you could benefit from the experience of Thé and other operators and advisors by attending the free Business 101 seminar series that the City of Sydney is running during 2016.
The topics are:
- So you want to start, grow or rebrand your business? (9 March)
- Consuming passions – starting a creative business (12 April)
- Plug in your tech start-up (9 May)
- Not your average small business (15 June)
- Cult following – your brand, your business (1 July)
- Bringing in the music (10 August)
- Growing pains – avoiding the pitfalls of your own success (7 September)
- The rocky road less travelled – new takes on traditional businesses (5 October)
- Going against the grain – new business concepts (2 November)
- Late starters – keeping the doors open for night-time trade (30 November)
They will all be held at Customs House from 6.30pm to 8.30pm, and there will be opportunities for questions.