From Adwords to budgets, some basic topics for questions to ask a digital marketing provider.
What will give me the best return my investment, ie, how can you help me avoid wasting money in areas where our target market is not looking, and do you tailor a marketing strategy to me as a specific client or do you roll out the same strategy to all clients? – Georgi Roberts, Digital Marketing Strategist, Pitstop Marketing
How much time will I need to spend keeping my digital presence updated, and how often will I need to update my different online channels, and why? – Georgi Roberts, Digital Marketing Strategist, Pitstop Marketing
Will you help us to take on the work ourselves as our business grows, and do you have training programs that can help our staff with this transition? – Zoe Warne, Director of Creative Services, August
Will you listen to me to build an opinion of what will and won’t work, such as whether it is worthwhile for me to invest in Adwords or prepare a budget for social media marketing? - Sandy Lokas, Creative Director, Edenhall Studio
How will you generate targeted visitors to my website, and d0 you design websites with the intelligence built in to increase conversions, such as conversation optimisation tracking, A/B split testing and embedding analytics to gain valuable insights into visitation? – Tim Gentle, Managing Director, Design Express
