marketing

How a humble Perth boathouse became Australia's most unlikely tourist attraction

How a humble Perth boathouse became Australia's most unlikely tourist attraction

Proof that unpaid influencers generate organic, authentic social media exposure.
Jun 28 2019, 12:35PM
How to reach new customers through social influencers

How to reach new customers through social influencers

Word-of-mouth advertising can become viral if you approach the right people the right way, according to a PR guru.
Apr 19 2017, 5:00PM
Aussie startup offers 'a matchmaking platform for brands'

Aussie startup offers 'a matchmaking platform for brands'

Need help with an event or promotion? Collabosaurus is a Tinder-style app for collaborative marketing.
Apr 6 2017, 5:47AM
5 questions to ask a digital marketing provider

5 questions to ask a digital marketing provider

From Adwords to budgets, some basic topics for questions to ask a digital marketing provider.
Feb 26 2014, 4:13PM
Quote sites like OneFlare: another way to bring in customers

Quote sites like OneFlare: another way to bring in customers

So your small business is using Google Adwords and Facebook, but there are plenty of other ways to find new customers online. Here is a basic introduction to referral sites.
Oct 1 2013, 10:34AM
Your marketing plan: have you covered these basics?

Your marketing plan: have you covered these basics?

What is the difference between advertising and marketing? Who are your current customers? What is the size of the market? Check you've covered these basics.
Sep 30 2013, 11:52AM
The new Gmail is another reason to rethink your spammy "offers"

The new Gmail is another reason to rethink your spammy "offers"

If you send email "offers" or newsletters as a way of drumming up business, then here's something that might get you thinking.
Jul 31 2013, 1:08PM
Eight tips: Get a perfect Facebook business page

Eight tips: Get a perfect Facebook business page

Get the best results from your Facebook posts by following these eight simple steps from Salesforce.com
Jul 11 2013, 11:00AM
Get your product seen in a magazine gift guide

Get your product seen in a magazine gift guide

Want to know how to get your product seen in the pages of a newspaper or magazine gift guide before Christmas or Mother's Day?
Jul 5 2013, 12:02PM
How to launch your first ad campaign for $20

How to launch your first ad campaign for $20

In about twenty minutes and for only $20 you can setup your first Facebook advertising campaign. Here is a basic introduction showing you how.
Jun 21 2013, 10:00AM
Furniture upholsterer gets her business on Forbes.com, Oprah.com, Wall Street Journal

Furniture upholsterer gets her business on Forbes.com, Oprah.com, Wall Street Journal

Yes indeed, there's some publicity coming your way if you've got an interesting story to tell. Watch this video.
Mar 12 2013, 12:49PM
Can people see your web site on their phones?

Can people see your web site on their phones?

If you suspect your business could benefit from reaching out to mobile phone users but you're unsure how to go about it, this seminar in Sydney could be a good starting point.
Feb 27 2013, 11:52AM
Clever: this travel agent's videos win him business

Clever: this travel agent's videos win him business

Using an HD camera and Youtube, Australian travel agency ecruising.travel claims video is helping get customers over the line.
Feb 26 2013, 4:42PM
Quirky marketing idea #9: Music videos

Quirky marketing idea #9: Music videos

Buy Kate Bosworth's lipstick. Get her makeup. Put your name down for her dress and shoes. Be her!
Dec 4 2012, 12:12PM
Sick of social media? Watch this

Sick of social media? Watch this

this video from Internet comedy site The Onion, which has been doing the rounds since last week, seems to be implying….well, we'll let you make up your mind.
Nov 27 2012, 2:00PM
Luring Australian Facebook users back into shops

Luring Australian Facebook users back into shops

A startup company is hoping to drive Australia’s 11 million Facebook users into shops using gift cards.
Jul 25 2012, 12:15PM
Quirky marketing idea #3: nude shopping

Quirky marketing idea #3: nude shopping

There’s nothing like a bit of officially sanctioned public nudity to draw the media, and when you combine it with the promise of free shopping…this is what happens.
Jul 4 2012, 11:25AM

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