Looking for new ways to reassure customers on your web site that it's safe to shop with you? Google's Trusted Store program might be of interest.
One of the challenges in online shopping is knowing who you're buying from. When you buy equipment for your office from a local store, you can see the salesperson and get an idea as to whether you trust their advice and products. You lose this contact when dealing with the online world.
With this in mind, we thought it interesting to see that Australia Post has announced a new pilot partnership with Google.
What Google is aiming to do is provide shoppers with a list of stores who they have validated. This is designed to give shoppers confidence that the vendor is trustworthy. If there's a problem with a purchase from a Google Trusted Store, Google offers dispute resolution and purchase protection for up to $1,000.
If you're selling products and services online, joining the program may help drive business your way and give customers greater confidence when visiting you for the first time.
The Google Trusted Stores beta program was launched in Australia in late last year with Deals Direct, Kogan, Surf Stitch and Milan Direct the first Australian-based online merchants to sign up.
If you're buying goods from an online retailer, then buying from a Google Trusted Store and using Australia Post as the carrier can give you confidence that the seller will deliver and that, in the event of an issue, Google offers some protection and resolution services.