This online retailer conference in Sydney in August looks good

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This online retailer conference in Sydney in August looks good

If you can get to Sydney in August, then the Online Retailer Conference & eCommerce Expo 4-day crash course in ecommerce looks well worth attending.

If this event is as good as it looks on paper, then the Online Retailer Conference and eCommerce Expo will be a handy way to get your head around a bunch of important topics in a very short time.

What strikes us is how many different companies are involved - more than 100 in the expo, but more importantly, quite a few different speakers for the conference and workshops. That's often a good sign, because it means more chance of seeing some very good presentations.

And there's going to be plenty to sink your teeth into. Just take a look at the agenda - there are two afternoons dedicated to web store optimisation, for example.

As well as the expo, we think these sessions look useful:

  • Tips of genius for your adwords
  • Beating amazon with rocketpowered delivery
  • Practical, proven & profitable ecommerce tactics– vintage tub & bath. From search to social; from email to conversion this workshop will give you specific and practical tactics you can use to generate more revenue, manage your reputation and stay competitive.
  • Web store optimisation - two afternoons of workshops! In particular, "panel: checkouts that convert" and "effective pay per click marketing on a budget".
  • 7 must know ideas from 7 ecommerce leaders to apply to your ecommerce business tommorrow
  • Design & merchandising: styling your site for success workshop - Lauren Freedman, president – eretailing group

Some of the companies attending this year, according to the web site, include Bunnings, Apple, Booktopia, Lorna Jane, RedBalloon, Dan Murphy's, Billabong and Cellarmaster Wines.

It's not a free event. A pass to the expo is being advertised at $20 online (using a special promo code), but the "standard" main conference pass is advertised at $1,320, while a "standard" three-day pass is $1,835 (see all the ticket prices on the conference web site).

[Main article image: Stock photo. Adriano Castelli /]

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