Oovuu uses IBM's cognitive computing platform to automatically enrich articles with relevant videos.
Oovuu inserts video clips from international broadcasters into web articles on the same topic. This is done automatically by using IBM Watson to ‘watch’ and ‘read’ items in order to determine their content.
The idea is that including video with news items increases the amount of time people stay on a site, and that leads to higher advertising revenue.
Built with IBM’s Watson Discovery News and Natural Language Understanding cognitive services, Oovuu’s Compass platform can “digest” more than 300,000 articles a day, and match up to 1000 videos to relevant articles in less than a second.
“Global and local news moves fast and by using machine learning, AI and the cloud, we can match videos with breaking news, embedding relevant videos directly into articles in real time,” said Oovuu founder Ricky Sutton.
“Moving at speed and adding value to viewers is the life blood needed to secure new advertising value for media organisations.”
The Sydney-based startup has more than 40 publishers and broadcasters on board, including the ABC, Al Jazeera, BBC, Endemol Shine, The Guardian, HBO, News Corp, SBS, and Seven West.
It is also used by YouTube to organise content into channels, and by Amazon Prime to assign shows to genres.