Shoes of Prey customer cries "tears of joy"

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Shoes of Prey customer cries "tears of joy"

It's true, some people will shout out to the world about how amazing your business is. Just take a look at this Twitter feed.

Shoes of Prey is one of the poster children of Australian e-commerce. The company sells women's handmade shoes, and allows buyers to customise a dozen basic designs with their choice of toe and back design, heel style and height, and decoration. 
Also, just take a look at what people say about them on Twitter.
We see a lot of people getting on Twitter to throw criticism and whinge about businesses, but this shows the flipside - Twitter can be a great way for people to spread the word about what you do.
Here are some posts to Twitter about Shoes of Prey that caught our eye:
It's possible to incorporate a Twitter timeline on your website (for example, to show any tweet that mentions the name of the business or includes a particular hashtag).
Exposing what people think of you does add authenticity to your online presence, but you do need to be confident that you're doing the right thing by your customers, otherwise any tweeted complaints will become even more obvious.
Shoes of Prey gets around this by linking to its Twitter page, where only its own messages and those it chooses to retweet appear, for example...
Other tweets from Shoes of Prey's raving fans include...
But the thing about social media is that you have to be prepared to take the rough...
(a reference to the Canberra Times article headlined "Wheelchair-bound delegate humiliated by Qantas treatment") with the smooth...
Can you guarantee good word of mouth on social media? No. But if you consistently deliver great products or services and look after your customers, then you're one step towards building your reputation online.
[Main article image: screenshot from Shoes of Prey web site]
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