Selling something online? It helps to have a mental image of your customer

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Selling something online? It helps to have a mental image of your customer

Here's a basic tip that should help when it comes to selling just about anything online.

Last week we brought you these tips for how to sell more items on eBay, now the Shopify blog has come up with nine tips for writing product descriptions to sell items in your online shop.

You can read Shopify's list here.
 
But to whet your appetite, there are two ideas in the Shopify blog post we particularly like.
 
  • The first is to start with a mental image of the ideal buyer of that product, and then imagine "a conversation with them". That helps get the right tone and vocabulary,
  • The second is that you should "justify any superlatives" used in the description: don't just claim the product is the best of its type, provide supporting evidence and explain the benefits.
 
By the way, if you're quick you may find there's still time to get a free copy of the Kindle e-book How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers by Henneke Duistermaat (the creator of Shopify's list).
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