Things like Australian safety standards are probably the last thing on your mind, but just because you sell online it doesn't mean they don't apply.
When we shop in a real store, we can review labels that include lists of ingredients and other critical information. The ACCC is concerned that online retailers aren’t making the same information available to web-based customers.
"A Guide for Business: Consumer product safety online" provides some important tips for online businesses so that they aren’t caught out through a lack of understanding or knowledge about their obligations.
Some of the tips they recommend are
- · clearly displaying warnings and product labelling
- · using good quality product images
- · providing clear product descriptions, including
- · recommended usage
- · age-grading for children’s products
- · checking the requirements of Australian safety standards and bans prior to listing a product as available for sale.
These are all things that we expect when shopping in bricks and mortar stores.
The ACCC says businesses must remember that the Australian Consumer Law applies regardless of whether products are sold in a shop, online and regardless of where the seller is based.
Their advice is also that it's wise to embed effective safety compliance measures into your online business model so you can avoid the costs of fixing your business system after something’s gone wrong, recalling unsafe products, providing redress to consumers or damaging your reputation.