Customers' Netflix habits and need to communicate are driving the WiFi deployment at Reflections Holiday Parks in New South Wales.
Junior telco Vertel has been tapped to deploy new WiFi infrastructure to resort operator Reflections Holiday Parks.
The five-year, $1 million project covers Reflections’ four parks along the New South Wales North Coast, at Forster Beach, Seal Rocks, Scotts Head and Hawks Nest.
Vertel worked alongside UK-based WiFi and analytics vendor Purple WiFi to provide a mix of fibre and fixed wireless as well as analytics to help customise the parks’ offerings.
Reflections chief executive Steve Edmonds said the new infrastructure has helped overcome connectivity issues and improve mobile phone reception.
“Proper connectivity is important for our guests who expect to be able to keep in touch with family and friends, stream video from sites like Netflix, and more,” Edmonds said.
The network also provided critical emergency management and communications capabilities to Reflections’ more isolated parks like Seal Rocks.
Vertel commercial director Tony Hudson said the addition of analytics met Reflections’ requirements in the present and into the future.
“We are pleased to have provided an infrastructure solution which aligns with Reflection’s strategic vision, delivers value, and, most importantly, enhances customers’ experiences.
“Reflections can now offer a broader range of enhanced services at the parks with the new WiFi infrastructure in place, such as corporate training events with reliable connectivity.”
Through Purple WiFi’s offerings, the park operator said it can capture visitor information, set rules around the customer journey, and report back on metrics so Reflections can offer focused services based on customer profiles, or make more informed operational decisions.
“Bookings are often made through third-party sites, so Reflections had no real way of capturing data on its customers through the WiFi network,” Purple WiFi ANZ country manager Abdul Kader said.
“With Purple WiFi, guests complete a simple form when they access the WiFi, which records their information.”