Red Bull Racing has selected Oracle as its official cloud infrastructure partner

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Red Bull Racing has selected Oracle as its official cloud infrastructure partner
Fans will get easier access to statistics and metrics.

The team says they will utilise machine learning and data analytics capabilities...

... afforded by Oracle Cloud Infrastructure (OCI) to make data communication across its operations, both on track and in communications with its fan base, more efficient and develop a competitive edge.  

According to Red Bull that the partnership will operate in the form of a multi-year roadmap, touching on both on and off-track engineering operations, leveraging the extensive artificial intelligence and machine learning capabilities of the platform Being described as a sport driven by data, the team believes that forming the relationship with OCI will optimise and elevate the use of data and improve car performance.  

“This is a hugely significant partnership for Red Bull Racing Honda. Oracle is a massive organisation that has been at the forefront of technical innovation for more than four decades” says Red Bull Racing Honda team principal, Christian Horner. 

The program Red Bull is undertaking will impact many areas of the business including; 

  •  the development of major fan engagement 
  •  brand building  
  • providing rich new resources across the Team in areas such as engineering and design  

The deal also involves Oracle’s Customer Experience (CX) applications portfolio including Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management. 

One result is that fans will get easier access to statistics and metrics, so they can feel closer to the action on the track, according to a spokesperson. 

“Layering Oracle’s CX Marketing Cloud expertise with Red Bull Racing Honda’s creativity and global fanbase is going to open up the next chapter in our evolving martech journey, and hopefully deliver something unique and special for our fans” says Red Bull Racing CMO, Oliver Hughes. 

“From a technology perspective, our engineering team can’t wait to get their hands on the array of tools that Oracle have to offer in order to bolster our data science and AI teams with world-beating expertise.” 

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