Red Bull and Honda partner to use Oracle data analytics in Formula 1

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Red Bull and Honda partner to use Oracle data analytics in Formula 1
The partnership will also leverage Oracle’s extensive Customer Experience (CX) applications portfolio.

Formula 1 team chooses Oracle Cloud Infrastructure as official cloud platform with initial projects focused on car performance, machine learning and analytics.

Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. 

Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimise the way data is used across its business; from on-track activities to putting more information in the hands of the Team’s global fan base.

Formula 1 is a sport often described as being driven by data; teams have an obsession with analysis and minute details which could give them a competitive advantage on the track. This relationship, between the two technology companies, will include work to optimise and elevate the use of data in improving car performance for Red Bull. This comes in the form of a multi-year roadmap, touching on both on and off-track engineering operations, leveraging the artificial intelligence and machine learning capabilities of Oracle Cloud Infrastructure.

Red Bull Racing Honda Team Principal, Christian Horner, said: “This is a hugely significant partnership for Red Bull Racing Honda. Oracle is a massive organisation that has been at the forefront of technical innovation for more than four decades. As one of the industry’s most recognised and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses. To be able to tap into that exceptional power and knowledge is a major step forward for our Team. Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the Team, including within the engineering and design departments.”

Red Bull Racing Honda requires a cloud infrastructure platform with the highest levels of performance, scalability and security. Oracle Cloud Infrastructure brings unique capabilities enabling Red Bull to expand its use of data science and analytics, so it can accommodate the growing and diversifying engineering work undertaken on the Red Bull Technology Campus.

“This is the perfect alliance of two organisations that share a passion for design, performance, and winning,” said Ariel Kelman, Chief Marketing Officer, Oracle. “Red Bull Racing didn’t win multiple Drivers’ Championships and Constructors’ Championships in its relatively young existence without pushing boundaries. Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula 1.”

Red Bull also produces content and engagement opportunities for its fans. The partnership will leverage Oracle’s extensive Customer Experience (CX) applications portfolio including Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement and Oracle Responsys Campaign Management to give fans easy access to statistics and metrics, so they can feel closer to the action on the track.  

Oliver Hughes, Red Bull Racing Chief Marketing Officer, added, “We’re excited to bring a major partner such as Oracle into Formula 1, and with a focus on pushing the limits in everything that we do, finding the right partner for our journey to the Cloud was absolutely crucial. Layering Oracle’s CX Marketing Cloud expertise with Red Bull Racing Honda’s creativity and global fanbase is going to open up the next chapter in our evolving martech journey, and hopefully deliver something unique and special for our fans. From a technology perspective, our engineering team can’t wait to get their hands on the array of tools that Oracle have to offer in order to bolster our data science and AI teams with world-beating expertise.”

The first race of the season is on Sunday (in Bahrain) and Red Bull are going into it as the fastest team after pre-season testing. See here for the full calendar.

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