Buy Kate Bosworth's lipstick. Get her makeup. Put your name down for her dress and shoes. Be her!
The video below is Kate Bosworth performing Winter Wonderland. It's smoky, sultry and apparently you will be able to buy the dress and makeup she is wearing.
We were alerted to by an article on Mashable (we recommend you read the whole article here). It's been a while since we found another left-field online marketing stunt for our list, but thank you Topshop and Kate Bosworth for coming to the rescue.
Using music videos to sell things is nothing new of course, but we commend Topshop for not being shy about taking the exercise to the next level.
With local sites like The Iconic also upping the ante in online clothes shopping, worries about getting the right size are apparently less of a concern than they might have once been.
If only a few more smaller local fashion businesses had a celebrity or two in hand.