So you sell food and clothes. What better way to promote this than a series of designer dresses made from food?
It’s the “ultimate fusion” of food and fashion. Pop in to Westfield Sydney until July 12 and you’ll be able to get up close with this edible fashion collection – one of the more offbeat promotions we’ve seen the shopping centre giant come up with.
The dresses combine ingredients like clam shells and meringues. There’s even a stunning green thigh-high number with a risono pasta crust.
The dresses are described as a “bespoke collection”, created by the likes of names such as Leona Edminston, label Ginger and Smart, Arthur Galan, along with chefs from Xanthi, Spiedo, and Cloudy Bay Fish Co. among others.
They’re certainly creative. We must admit we wouldn’t have picked them as food from a distance if we hadn’t known first. Whether they could be worn, we’re not 100% sure.
To see them, the instructions on the Westfield web site are to “Enter via corner of Castlereagh and Market Streets and take the escalator up one floor to Level Four.” The dresses are on display until July 12.
[All images: GREG WOOD/AFP/GettyImages. Captions: GettyImages]