PayPal One Touch helps your customers keep shopping

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PayPal One Touch helps your customers keep shopping

A new PayPal feature lets customers log into the payments service on one retailer's site and then keep shopping at other eligible online stores while they use the same device and browser.

Already introduced in the US, Canada and the UK, PayPal's One Touch has now been launched in Australia.

Libby Roy, PayPal Australia's managing director, says this may help reduce the number of online shopping carts that are abandoned at the checkout stage: "We know that speed and ease of checkout is a key factor in driving sales conversions for our merchant partners."

Once the customer selects "Stay logged in for faster purchases" they do not have to enter their PayPal credentials for future transactions.

And the good news is that you probably won't have to do anything, as "Most PayPal merchants will automatically have One Touch enabled for their customers, without needing to do any further integration," according to the company.

The first phase of PayPal One Touch  only worked with mobile apps that had been modified to use the service. Since that article was written Android support was added to the service.

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