NoQ boosts independent supermarket sales

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NoQ boosts independent supermarket sales
NoQ's founder Nick Paech (left) with founder Brad Moran

Another tool to help independent supermarkets compete with the giants.

Originally aimed at cafes that wanted to allow customers to order and online before they arrived to pick up their coffee, NoQ evolved into an online shopping system for independent supermarkets.

This seems to help with the 'share of purse' issue: "The great discovery for independent retailers is that buying behaviours are different online. Customers tend to order their full weekly shop online rather than bits and pieces, so they spend much more. Instead of being a secondary shopping location, they become the customer's primary store," said NoQ founder Brad Moran.

There are other benefits.

St Helens (Tasmania) Supa IGA owner Kemuel Wood said "During the past year, 80 per cent of our online customers have been new to us, so NoQ is terrific at extending the reach of our business. Our online business now delivers groceries to customers who live 150-160 kilometres away."

Co-op information services manager Rob Zander said the Co-op Fresh Foodland at Nuriootpa (South Australia) grew its online sales by 10 percent in the first four weeks of using NoQ.

"We're also using the NoQ iPad picking app, which we've found has provided greater efficiencies. It's helping us pick quicker so, as a result, we can do more orders in a day."

According to Moran, the app "reduces the cost of picking orders from an hour to just 20 minutes, which makes it more profitable for stores to sell online."

He added "We're now integrating NoQ with Bluetooth beacons around the store, so we know where each of the products is located, allowing us to map the store out much quicker. It's all about efficiency."

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