If AdSense revenue from your site is important to you, it's worth taking the trouble to follow these tips.
Do you understand that the ad that appears closest to the top of your web site's home page isn't necessarily the one that appears first in the page's HTML?
That's important because Google allocates the highest-paying ad to the first ad position in the HTML code, and generally speaking users are more likely to click on ads near the top of the page.
If AdSense revenue from your site is important to you, it's worth taking the trouble to follow these tips. Google has published the second part of its Google AdSense optimisation checklist (here's part one).
Remember, Google is motivated to help you make money, because both you and Google earn money when someone clicks on an ad on your site.
And don't overlook our recent rundown of how to use Google AdWords to promote your business.