Learn more about customers with new Google tools

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Learn more about customers with new Google tools

New analytics tools for Google My Business and Google Play will help even the smallest business discover more about online customers.

Ever wondered to know how your customers found your business? Considering whether you should launch a mobile app overseas?

Google has announced it is rolling out a series of new analytics tools for Google My Business and Google Play that will help Australian businesses gain these and other insights into online customers.

Google My Business is a must for every business – it’s like a free listing for Google Search and Maps – and its new analytics tools make it even more valuable. They show a breakdown of customers that found you by searching for your business name directly, or by searching for a broader category of products or services you sell.

For example, a search for “Joe’s restaurant” or your business address will appear on the ‘direct’ portion of the chart, while someone looking for ‘pizza shops near Nunawading’ will be counted as ‘general’.

There is also a chart that shows a breakdown of how many customers found your listing using Google’s search engine, as opposed to Google Maps.

Meanwhile, in another admission that Google+ has failed, the search giant is also removing statistics from the social media service as part of the update.

"To better serve our users, we’re focusing these new insights on Google Search and Maps, and removing Google+ statistics from the dashboard,” Google My Business product manager Tom Pritchard said in a blog post.

“With deeper insights on how people are finding your business on Google, you can make sure your efforts to maintain and promote your business are paying off.

Google Play

Separately, Google has added a new analytics tool for businesses that offer an Android app through the Google Play store.

For each category of apps, Google now publishes information about the primarily language of the users that have downloaded an app in that category, along with percentage of installs that come from users of those languages.

For each of the selected languages, Google also shows a breakdown of the countries those users come from.

The figures are potentially useful for startups and small businesses who are evaluating whether to launch their app in a particular overseas market.

The dashboard is available by selecting ‘manage translations’ and then ‘purchase translations’ on the store listing page of the Google Play developer console.

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