Instagram shopping comes to Australia

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Instagram shopping comes to Australia

Local etailers can now sell their products via the popular social network.

Instagram has extended its collaboration with ecommerce provider BigCommerce to offer online shopping to Australian consumers.

For Australian etailers, this means they now have another, easy way for potential customers to discover and then purchase products – via the popular photo- and video-sharing social network.

Shopping on Instagram allows BigCommerce merchants to tag products in Instagram posts. That allows users to see product descriptions and prices at a tap, and to easily reach the corresponding product page on the merchant's BigCommerce site.

Bricks and clicks scooter retailer Scooter Hut has adopted the new feature.

“Scooter Hut is fortunate enough to have a strong, and extremely active, global following across our social media channels. By adding shopping on Instagram it allows our customer base to directly connect the social content they are seeing with physical products on our store and further their relationship with our brand,” said ecommerce manager Trent Disney.

“We're excited to see how this new feature taps into our social resource and boosts traffic to our site. Our team is thrilled that something so easy to implement is already seeing such impactful results for our business.”

Another early adopter is furniture vendor Incy Interiors – hardly surprising, because founder and CEO Kristy Withers (no relation to the writer) recently told Business IT: “Without social media, I don’t think we have a business.”

Shopping on Instagram was launched in the US in October 2017. In the first five months, BigCommerce merchants using the feature have seen a 50 percent increase in Instagram referral traffic to their site, according to BigCommerce.

“Up to this point, social media platforms have predominantly been used by brands to generate awareness with current and prospective customers,” said BigCommerce group product manager Jordan Sim.

“With the arrival of shopping on Instagram, brands now have a powerful feature to bring product discovery and sales conversion even closer together. And with Instagram being one of the world's fastest-growing and dominant social platforms today, retailers will not want to miss out on this growth opportunity.

“Shopping on Instagram helps push consumers beyond the 'like' by offering a seamless way to discover new products within the app experience and buy those products with ease.”

Copyright © BIT (Business IT). All rights reserved.

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