Here's a way to find new clients for your beauty and wellness salon or studio

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Here's a way to find new clients for your beauty and wellness salon or studio

Vaniday can drive new customers to beauty salons and wellness studios, according to Alex Meyer, managing director of Vaniday Australia. One salon operator calls it "the new Airbnb for beauty."

Vaniday can drive new customers to beauty salons and wellness studios, according to Alex Meyer, managing director of Vaniday Australia. One salon operator calls it "the new Airbnb for beauty."

Relevant businesses - hairdressing, manicures, massage, pilates, yoga and so on - can get a free listing on the service, and Vaniday arranges the photography so even the smallest salon can benefit from professional images.

There's no subscription, but Vaniday does take a commission on bookings made through its apps or website.

In return, it markets participating businesses online through Facebook and Google AdWords, and also through local offline channels including flyers, outdoor advertising and public relations activities.

Gary Wild, director of Sydney's Wild Life hair salons, described Vaniday as "the new Airbnb for beauty. Salons can benefit from a huge online exposure and a beautifully designed website for presenting themselves to their customers, something that is not currently offered by any other platform."

"Vaniday is the leading beauty platform in Australia as the only one that allows customers to compare, review and rate salons," he added.

Vaniday is developing a software suite that will provide owners with a complete set of tools for managing their businesses, including staffing, calendaring and invoicing. The first components will be available in a matter of months, said Meyer.

Wild sang the praises of the existing features: "Vaniday allows you not only to keep track of your bookings and customers, but also your schedule and employees. You can easily follow their schedules and increase your productivity by getting listed on Vaniday."

Salon operators can focus on their specialty - beauty - and leave the marketing to Vaniday, he said.

The service currently covers Sydney and Melbourne, but there are plans to expand into to other Australian markets. (Although Vaniday is based in Germany, it currently operates in Australia, Brazil, Italy, Russia, Singapore and the UAE.)

When BIT spoke to Meyer in mid January, around 800 salons and studios had signed up. Since Vaniday Australia had only been operating for about five months, that was "a fast and effective expansion," he said.

The Australian operation's goal is to increase a participating business's revenue by between 25 and 30 percent. It is too early for Wild to quote any figures, but "Since the launch of Vaniday in September 2015, we have received regular bookings through the platform every month, and have witnessed significant increase of our frequent customer base month after month for our two venues, and our bookings received online have grown significantly," he said.

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