Getting online is about your bottom line, Google tells small business

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Getting online is about your bottom line, Google tells small business

Google claims that making the most of "digital" can bring a 20% increase in revenue for a small business.

We often hear calls that small businesses aren't taking proper advantage of the Internet, but here's an interesting claim - according to Google, making the most of "digital" can bring a 20% increase in revenue for a small business.
 
That claim comes from Google Australia managing director Maile Carnegie, who said the figure comes from research carried out in association with Deloitte.
 
This research also found that small businesses that make the most of the web grow twice as quickly, have twice as much revenue per employee, and are four times more likely to be hiring, she said.
 
To help those small businesses that have yet to take that step, "in 2014 Google is committed to training more that 2000 people to become web experts; experts that can then reach approximately 250,000 small businesses to help them become web enabled and take their revenue to the next level," Ms Carnegie announced.
 
The move is unlikely to be purely altruistic, as Google (though not Google Australia) stands to benefit from advertising revenue from those increasingly digital-engaged small businesses.
 
In fact, the use of online advertising was a key factor in determining whether a business was classified as having medium rather than low digital engagement, and the use of search engine marketing was one of the indicators of high engagement.
 
The Deloitte report, which was based on a February 2013 survey of 500 SMEs with less than 100 employees.
 
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