Thinking of doing business in Asia? The government wants to help... sort of.
Asialink - "Australia's leading centre for the promotion of public understanding of the countries of Asia and of Australia's role in the region" - has put together a series of Country Starter Packs containing the information you need to get started.
They cover China, Indonesia, Republic of Korea and Thailand, and are the sort of publication that would normally cost serious money. The China Country Starter Pack, for example, runs to 130 pages covering such matters as "Why China?," "Sales and marketing in China," "Conducting business in China," and "Visiting China."
But Asialink makes the guides available free of charge as PDF files.
The content is also available in app form for iOS, Android, BlackBerry 10 and Windows Phone 8.
The Android version is delivered as a direct download of an apk file, so you should need to temporarily adjust your security settings - you don't usually allow installation of apps from unknown sources, do you? If you do decide you can trust the app developer, remember to return the setting to its original state after installation.
The Country Starter Packs were launched this week by Federal Assistant Treasurer and Minister for Small Business Kelly O'Dwyer, who said "The Coalition Government recognises that many Australian businesses are actively seeking help to overcome challenges they face to do business in Asia. I am confident that the Asialink Business Country Starter Packs will be a valuable tool for small businesses looking to engage with Asia."
Asialink Business CEO Mukund Narayanamurti said "The Country Starter Packs fill the critical information gap that business identified as their biggest hurdle."
"The Packs provide a roadmap to navigate Asia’s diverse commercial environments, and highlight opportunities in specific sectors, markets and economies," he said.
Asialink is affiliated with the University of Melbourne and is funded by the Myer Foundation.