For the diary: how to build a brand

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For the diary: how to build a brand

Not something that every business thinks about, but if you’re looking to expand your business, this advice might be useful.


Reputation is everything if you’re going to make a web site a viable business proposition.

With that comes your brand. It’s a word associated with Fortune 500 companies, but if you have a web site and sell online, then you should be thinking about it too.

While there’s plenty of marketing people who’ll preach to you about this, this info session grabbed our attention because it’s being run by IP Australia. Consequently, the focus looks at issues like trademarks and how to protect your brand.

Timely advice, we’d argue. If it can happen to Apple, it can happen to you.

Sydney event:


  • When: 07:15 - 09:00, 29/5/2012
  • Where: Australian Industry Group, 51 Walker Street North Sydney NSW 2060, Sydney
  • How much: free
  • Find out more.

Melbourne event:


  • When: 07:15 - 09:00, 30/5/2012
  • Where: Australian Industry Group, 20 Queens Road Melbourne VIC 3004, Melbourne
  • How much: free
  • Find out more.

Always checked the start times, date and location details for events at the links provided above.

IP Australia announced a new web site this month where you can register and renew patents, trade marks, and designs with VISA or MasterCard.




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