The foodora app allows customers to order ahead and provides directions to the restaurant.
Order-ahead food and beverage services such as 365cups, Beat the Q, Eat Now, OrderMate, Skip and Txt4Coffee are well established. Now delivery service foodora is getting in on the act by taking pick-up orders in addition to its established delivery service for participating restaurants.
When a customer chooses pick-up rather than delivery, the foodora app (for iOS, Android and the web) shows the pick-up time and provides directions to the restaurant.
The new option is apparently seen as a way for foodora to retain existing users rather than letting them leak to other services.
“This new feature is all about bringing added flexibility to our food lovers,” said foodora Australia co-founder and CEP Toon Gyssels. “We’re always looking for new and innovative ways to meet our customers’ needs, such as the real-time order tracking feature and Apple Pay capability we released over the summer. This new feature is the latest of those innovations.”
foodora seems to be selective about the restaurants it deals with, but in general, online ordering – whether for collection or delivery – can be a handy way for cafes and restaurants to gain customers, improve service (no engaged tones) and save staff time (no need to write down orders and ferry them to the kitchen).