Epson partnership highlights catastrophic consequences of Permafrost melting

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Epson partnership highlights catastrophic consequences of Permafrost melting
‘Turn Down the Heat’ is fronted by the National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia.

Also launches new 'heat-free' eco printers.

Epson has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.

The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how people can reduce their own impact of global warming, from homes to offices and other businesses.

‘Turn Down the Heat’ is fronted by the National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at www.epson.com.au/heat-free-technology.

Dr. Anthony commented: “The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”

Saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant volumes of it on a daily basis.

Epson’s new range of printers use 'Heat-Free Technology' to help reduce unnecessary corporate power consumption - reducing environmental impact by using low energy and few replacement parts. Epson global president Yasunori Ogawa commented: “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”

The campaign includes a fascinating bespoke video which graphically explains what's happening with the world's Permafrost and the catastrophic consequences of not addressing it:

New printers

Epson also expanded its EcoTank Pro line of cartridge-free printing solutions today, to include models designed for high-productivity home offices. The new Heat-Free EcoTank Pro ET-5150 and EcoTank Pro ET-5170 models provide home offices and small businesses with a more affordable EcoTank Pro option for high-speed, high-volume, cartridge-free printing. The ideal replacement for messy, expensive and heat-producing laser printers.

The company also launched two new heat-free, cartridge-free premium EcoTank Photo models aimed at amateur photographers: the wireless, multi-function EcoTank Photo ET-8500 and ET-8550. They use six-colour Epson Claria ET Premium inks, can print up to 2,300 high-quality photos or 6,700 pages in black and white or 6,200 pages in colour with one set of ink bottles at very low running costs. As these printers feature Epson’s patented Micro Piezo Heat-Free Technology, you can now enjoy consistent high-speed photo printing, with greatly reduced energy consumption and less need for replacement parts which it says, "Helps to save time, money and the planet too."

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