Coles joins RANGEme service

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Coles joins RANGEme service

The RANGEme service could be a new way to interest big retailers in your products, including Coles.

Developing and manufacturing a new product is one thing, selling it is another. If your plan is to sell through shops, you've got to pitch the product to their buyers and try to persuade them to 'range' (or stock, as most people outside the retail industry would say) it.

One woman realised that process was harder than it should be. Nicky Jackson had so much trouble reaching buyers for her baby skincare products that she started RANGEme, a web site to connect suppliers and buyers.

RANGEme provides makes it easier for suppliers to reach buyers, and at the same time saves buyers time by presenting proposals in one place.

The service does come at a cost. Subscriptions start at $99 per month, and you also pay one credit ($49) to reveal the details of a buyer that has expressed interest in your product. If you subscribe for three or 12 months at a time, the monthly cost falls and you get one free credit per quarter. Any 'reveals' after the first five in one month are free.

Additional fees can be paid to make your product more conspicuous to buyers.

The credibility of RANGEme has been increased by the news that the buying team at Coles has joined the service.

“We are keen to meet potential suppliers face-to-face and try to do that nationally whenever we can. However, this new online tool means that small and medium businesses have an easy and direct way to approach us with their new products,” said Jon Haggett, head of merchandise support at Coles. 

RANGEme is free to buyers, so it might be worth investigating if you run even a single small store in the grocery, pharmacy, convenience or impulse categories.

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