CeBIT Australia is coming up, but is it worth going if you run a small business?

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CeBIT Australia is coming up, but is it worth going if you run a small business?

It's pitched as the "largest annual business exhibition" in Australia. But is it for you?

CeBIT pitches itself as "the digital economy's most important international event", but a lot of the focus is on the big end of town.

That doesn't mean you should ignore if it your business scales a little smaller.

CeBIT is due to take place in Sydney's Darling Harbour from the 28th to the 30th of May, with a promised 600+ "exhibition spaces" on the floor; while there's bound to be a certain amount of repetition within that space as vendors jostle for your dollar.

Have no idea what CeBIT actually looks like? We published a stack of photos of the show last year. Click to see them here and here.

While there's a strong focus on the big end of town, CeBIT also promises content for small business owners. We've picked out two topics at the event, that you might find useful:

  • mobile marketing
  • cloud computing

We've previously noted the event will include workshops on "Getting your business eCommerce ready" and "Writing your office security policy".

There's also another aspect to a show like CeBIT you might find useful - the networking aspect. Whether that's at the official dinner or awards night, or just on the show floor. After all, while your business might be small, there's no reason to pitch yourself that way.

More details are available over at CeBIT Australia's site.



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