Accountants and bookkeepers are getting the cloud sales pitch too, with MYOB claiming the cloud phenomenon will be a money spinner for them.
We note with interest that MYOB is running a free webcast selling the cloud message to accountants, bookkeepers and related professionals later this month.
The goal is to explain how the cloud can help businesses boost efficiencies, strengthen client relationships and increase revenue.
The live webcast - scheduled for 1pm AEST on 26 November - will be hosted by David Koch, with a panel comprising David Smith (director of Smithink 202 and former national president of the Institute of Chartered Accountants in Australia), Pam Madytianos (director of two bookkeeping businesses and one of the specialists that we quoted in our special feature looking at seven accounting packages for Australian small businesses), and Tim Reed (CEO of MYOB).
We imagine the conversation will cover the way cloud-based accounting software (whether that's pure cloud or desktop software backed by cloud storage) allows accountants and bookkeepers to access a client's live data without having to 'freeze' a copy of the file and then roll any changes they make back into the original file.
The theory is that this helps accountants move beyond the grunt work of fixing mistakes at the end of the month/quarter/year and instead spend more time providing constructive advice.
By reducing the amount of legwork involved, the theory goes, cloud accounting means accountants and bookkeepers have more time to spend on higher-level (and presumably more profitable) activities, rather than being bogged down in the basics.