Carpet cleaner faces court over online testimonials

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Carpet cleaner faces court over online testimonials

The ACCC has initiated proceedings against A Whistle (1979) Pty Ltd, the franchisor of Electrodry Carpet Cleaning.

The ACCC alleges that Electrodry posted fake testimonials on the internet and alleges that they induced or attempted to induce its franchisees to make false or misleading representations by posting fake testimonials on the internet.

ACCC Deputy Chair Michael Schaper said, "While online testimonials can be a useful and genuine marketing tool, it is important that online businesses understand that making or inducing false or misleading representations about testimonials breaches the Australian Consumer Law."

If you plan to use testimonials then double check them and ensure that you have full contact details for the party providing the testimonial so they can be independently contacted to verify what they've said is true. Hang on to email or other correspondence relating to the testimonial in case they're questioned in future.

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