Aussie swimware company first off of the blocks with Magento 2.0 store

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Aussie swimware company first off of the blocks with Magento 2.0 store

A major new version of the Magento ecommerce software has now officially arrived, and an Australian mensware company claims to have been the first to use the enterprise edition.

Earlier this year, mensware company Venroy decided to start selling directly to customers through an online store. The implementation work was delegated to Netstarter, which took just five weeks to build the new site, thanks in part to new features of Magento 2.0.

Launched on 13 October, Venroy's new site is said to be the first in the world to use Magento 2 Enterprise (which is now generally available).

The results include a 40 percent decrease in page load times and more importantly a 38 percent increase in the conversion rate with a whopping 65 percent increase for the mobile version of the site.

Sean Venturi, co-founder of Venroy said, "We knew we needed a completely new website because our previous site was built on old technology and was difficult to manage and maintain. It also couldn't offer the features, scale and overall customer experience we wanted. Netstarter was the obvious choice as they work with a lot fashion brands we respect and admire like Camilla, Converse and Glue Store."

Justin Milwidsky, general manager for digital strategy at Netstarter, said "With Magneto 1, it was our stack that separated us from our competitors. We had spent a number of years building a library of proprietary modules that extended Magento core functionality and optimised performance for clients with enterprise requirements. With Magento 2.0, many of these features are now native functionality baked into the core code."

These changes include support for responsive design, global versioning, integration with Dotmailer, faceted search, and optimised checkout that simplifies things for customers.

"Our first Magento 2.0 implementation with Venroy has been a very rewarding and encouraging experience," said Milwidsky. "We look forward to working with other clients to deliver more world class solutions on Magento 2.0."

Venturi added "The flexibility on the back-end allows us to change and grow without having to re-do our infrastructure, and the Admin panel makes it easy for us to do our job without having to worry too much about the technical stuff."

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