Aston Martin racing simulator: The ultimate business event draw card

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Aston Martin racing simulator: The ultimate business event draw card
At $102,000 it costs more than an actual (second hand) Aston Martin car.
Aston Martin

Aston Martin's AMR-C01 Racing Simulator is a top-end, luxury home simulator for drivers who want to compete in the virtual world.

Aston Martin's AMR-C01 is the result of a new partnership between Aston Martin and British technology company, Curv Racing Simulators. It's designed by Aston Martin and engineered and hand-assembled by Curv, using a lightweight carbon-fibre monocoque. The seating position mirrors that of the Aston Martin Valkyrie, using high quality components and latest Assetto Corsa sim software.
Crafted in carbon fibre and designed at Aston Martin's Gaydon Headquarters, the front of the sim’s bodywork is shaped to invoke the signature Aston Martin Racing grille. The all-carbon fibre monocoque provides a rigid structure, the design of which also adds to the sporting look of the simulator.

Aston Martin Chief Creative Officer, Marek Reichman said: “This was a challenge for the design team as, although the simulator isn’t a car, it is inspired by our racing cars. It needed to exude the same elegance, boasting the same dynamic lines and balance of proportions as any Aston Martin with a racing lineage. I can picture the AMR-C01 in the most beautiful of residences as a sculptural work of art in its own right.”
Esports racing has enjoyed exponential growth during when the world’s racing calendars were put on hold in 2020 and continues to thrive now that real-life racing has resumed. The AMR-C01 is a great (and aspirational) choice for those who enjoy the virtual world of competitive Esports and also for dedicated racing drivers who want to hone their skills before their next race.  

Curv Racing Simulators is led by Aston Martin works driver, Darren Turner, who is a simulator specialist with over 20 years’ experience in cutting edge Formula 1 simulation. 
Turner said: “The AMR-C01 is all about the love of racing. We’ve created a home simulator with incredible immersion that offers users the opportunity to have a great time racing in the virtual world, from the comfort of their own home. Our goal was to create a simulator that provided as much enjoyment in virtual reality as real racing does. Racing cars is a lot of fun and it is great to see that with the growth of Esports racing, more people are now getting involved.
“We modelled the driving position on the Aston Martin Valkyrie so users of AMR-C01 can get the full hypercar experience. I’m very proud of what we’ve been able to achieve, with
design and engineering creating what I believe to be the most beautiful home simulator available.”

Limited to just 150 examples, the order book for the British-built Aston Martin AMR-C01 is now open. The simulator comes with a base RRP of £57,500 plus tax. First deliveries are on schedule to take place in Q4 2020. For further information visit

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