Amazon Flex launches in Australia

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Amazon Flex launches in Australia

Read this to find out why small businesses selling online should care about Amazon Flex's arrival.

If you sell products online, then this week’s news that Amazon Flex is now operating in Australia may be of interest.

Amazon Flex is its Uber-esque delivery service that uses Australians with spare time and a car to deliver packages in Sydney and Melbourne.

Drivers use an app to choose four-hour delivery time blocks, and theycollect packages from Amazon centres. The app tells drivers the minimum payment they’ll receive for each block of delivery time.

It’s yet another way Amazon is upping the infrastructure available to its marketplace sellers. Flex deliverers add to Amazon’s existing delivery providers, which reportedly include Australia Post. If there are a lot of Flex deliverers, then that could result in faster deliveries during busy periods.

If you use Amazon to sell goods, Flex may benefit your business.

If you compete with Amazon, then it’s another example of how it is upping the ante in its efforts to capture more Australian sales.

Amazon boasts that its local arm offers 125 million products in 29 categories. It also offers to handle sellers’ picking, packing and shipping through its fulfilment service. And last year it launched Amazon Launchpad, which offers selected local businesses support to launch and market their products.

The number of fulfilment services that cater to Australian small businesses has improved in recent years. And there’s something to be said for not putting all your eggs in Amazon’s basket.

If you’re not considering any of these options, then take this as another reason to investigate them.

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