Acoustic expands in Australia

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Acoustic expands in Australia
Australia is one of Acoustic's primary growth markets.

Acoustic has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre.  

The company is an independent marketing cloud and analytics provider, offering assistance in digital marketing, marketing analytics, content management, personalisation, mobile marketing, and marketing automation solutions. 

The expansion coincides with the business’s previous commitment to tens of millions of dollars over the next two years to accelerate its growth strategy and expand its local team. 

The company was named as a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. With 100 worldwide partners, the business also serves local customers such as Services Australia, Reece, GWM Haval, Baby Love, Borough Markets, and HelpPay. 

"Our go-to-market approach is underpinned by a commitment to build out a strong local footprint in Asia Pacific and Japan that provides our customers and partners with the operational support and performance they need to continue driving growth and profitability,” said Dennis Self, Acoustic CEO.  

“By leveraging AWS’s global infrastructure, we’re able to create a local, cloud-based data centre that caters to the growing desire of Acoustic’s customers — especially large enterprises and public sector customers — for data sovereignty and global privacy law compliance, as well as improved latency and access to all of Acoustic's marketing and analytics product offerings” he said. 

“Australia is one of Acoustic's primary growth markets and our expansion here is a crucial step in our global growth."  

A spokesperson for Acoustic says that they are prioritising the growth of its partner network in the Martech space, looking to recruit key strategic partners.  

The company's Australian team is led by Jeremy Smart, who Acoustic credits with accelerating the businesses growth across Asia Pacific and Japan. 

Further, the company has announced plans to double headcount in the Asia Pacific and Japan region over the year, filling roles across go-to-market functions including business development, account management, and customer success.  

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