ACMA bags another spammer's scalp

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ACMA bags another spammer's scalp

Another business has fallen foul of Australia's Spam Act and has been penalised to the tune of $6,600.


Online bookmaker Betezy made the mistake of sending emails and SMSes without including an 'unsubscribe' option, and has been penalised to the tune of $6600.
Although Betezy's emails were primarily to alert the company's existing companies about approaching sporting events, they also included promotional material which meant they were classified as commercial messages for the purposes of the Spam Act.
Sending commercial messages without a working unsubscribe mechanism is a big no-no.
Last year BIT outlined the steps email marketers can take to stay on the right side of the Spam Act and further information was provided in our article about 'friend get friend' campaigns.
The latest ACMA blog post provides some specific advice for businesses that email newsletters to their customers, including "If you’re not sure whether or not your newsletter is commercial, the safest option is to treat it as commercial. That is, include an unsubscribe option and obtain the express consent of the recipients."
Copyright © BIT (Business IT). All rights reserved.

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