What aspects of your business are worth publicising? We spotted a tip that might give you some ideas.
Promotion can do wonders for your business, if you're canny.
So what aspects of your business are worth publicising? We spotted a tip that might give you some ideas.
PR professional Wendy McWilliams has published a list of basic tips for describing your business. The purpose is to quickly inform recipients - perhaps journalists - about your business.
McWilliams' advice is to start with "a list of 5-6 impressive facts about your organisation".
While almost everyone knows names such as Apple, Kraft and Toyota, few small businesses have any real name recognition unless they are franchisees. This is just one small part of helping the wider world understand your business.
The questions is what those five facts should be - she suggests awards, export achievements, patents and accreditations. If you've hit on a great recipe let us know by adding a comment below.
