We examine how digital technologies have helped five small businesses transform internal processes and customer experience.
You may have heard the term many times, but what exactly does digital transformation mean? We’ve answered that question previously, as well as explained the rewards from digitisation projects, and their traps. We’ve also looked in-depth at how digital technologies can modernise and streamline logistics and deliveries.
But there’s nothing like seeing how technology is applied in real businesses to give you a deeper understanding of what it can do – particularly with a term like ‘digital transformation’ which encompasses a wide range of technologies, each of which in turn can be applied in many ways.
And it’s not just applicable to large organisations. In this feature, we examine five case studies on how small and mid-sized companies are benefiting from digitising certain (or many) aspects of their business.
In this in-depth report, we reveal:
- How two entrepreneurs successfully started Bicycles Online, and how its integrated digital systems have enabled it to grow
- How online eyeware retailer Speqs created an augmented reality app to boost sales by allowing customers to virtually try on glasses
- How road freight company SRT Logistics has used telematics, a new core business system and other applications to transform its internal processes and provide better customer service
- How switching to a new ecommerce platform and integrated services has enabled pet goods supplier Lucky Pet to automate many of its logistical and delivery processes
- How online tea distributor Mayde Tea streamlined its deliveries by shifting from a DIY to a professionally designed ecommerce site that integrates with a courier service.
Next: How integrated digital systems have enabled Bicycles Online to grow
