Don't have a 1300 number? Here's how to get one

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Don't have a 1300 number? Here's how to get one

We compare 1300 plans that may help you increase sales – by making it easier for customers to call your business.

As we explained in another feature, a Voice-over-Internet Protocol service can make your small business seem bigger. Here we'll expand on the final tip – getting a 1300 or 1800 number – it may be easier and cheaper than you think.

For the uninitiated, a 1800 number is free to the caller, with the business picking up the entire cost, while a 1300 number is charged at a fixed rate. You can get 1800 and 1300 numbers on either a VoIP or traditional phone service. 

We'll mainly focus on 1300 numbers here because they're usually more than affordable than 1800 numbers for small businesses. 1300 numbers were originally promoted with the phrase "for the cost of a local call" but that hasn't actually been the case for years.

The cost of a 1300 call is determined by the caller's carrier, and in part reflects the interconnect charge levied by the carrier that hosts the destination number. So, as you can see from our feature comparing business VoIP plans, it's not hard to find plans that allow three or four national calls to be made for the cost of one 1300 call.

Also, calls to 1300 numbers from mobiles may be timed or charged separately, which can be a particular problem for callers on non-unlimited prepaid services or older tariffs.

Why buy one of these numbers?

There are several benefits to having a 1300 or 1800 number:

  • It gives the impression of substance. It's a bit like the difference between and
  • You may be able to obtain a number that is particularly memorable, or that corresponds to a word related to your business.
  • They are portable in the sense that if you relocate your business, even to a different state, all you need to do is point your 1300 or 1800 number to your new phone number.
  • The number that calls are redirected to can be changed at will. You may be able to set a schedule so calls go to your shop or office line during business hours, and to your mobile at other times.
  • If you have operations in more than city, calls can be directed to your closest branch.
  • 1800 numbers have the advantage of being more attractive to callers as they are free calls, although that is not such a big deal these days as more and more people take up unlimited fixed or mobile plans.

How do you get one?

Numbers are available from the Australian Communications and Media Authority's delegate Zoak Solutions. There's a one-off $35 registration fee, and prices start at $250 but vary according to the apparent desirability. For example, 1300 000 BIT is available for $750, while 1300 001 BIT is $250.

If you have deep pockets, some very easily remembered numbers are available, including 13 1100. At $16,000, this is one of the most expensive available 13 numbers. A small number of 1300 and 1800 numbers were priced at $20,000, and some — including 1300 456 789 and 1800 888 777 are still available.

One of the problems with with smartnumbers is that the number you'd like to use may have been taken already, possibly on a speculative basis. Some companies acquire numbers and then make them available to other businesses. For example, 1800 438 466 (GETHOMES) was acquired for $500 by Telstra subsidiary 1300 Australia. It's listed as 'available' on that company's site, but there's no indication of the asking price – a practice that seems quite common in the industry.

Some providers 'rent' the numbers they have acquired to customers. Generally speaking, premium numbers attract premium rates. There are providers that charge the same for all of the numbers in their catalogue, regardless of how memorable they are, and some providers will let you port one of their numbers away from their service if you decide to go elsewhere.

If you obtain your own number you're free to use it with whichever provider you choose. And if you're not fussy about the exact number, you should be able to find one for the minimum charge. For example, 1300 935 574 was unassigned at the time of writing - it might be of interest to a mathematically-related business, as it matches 1300 YELL PI.

What do providers charge?

There are plenty of companies that will look after your 1300 or 1800 number, including Telstra, Optus, many VoIP providers, and a range of specialist firms.

What do providers charge?

There are plenty of companies that will look after your 1300 or 1800 number, including Telstra, Optus, many VoIP providers, and a range of specialist firms.

1300 services compared

  Commander MyNetFone Optus Simple 1300 Numbers Telecube Velox Telco
Monthly fee $25 From $9.95 $27.50 From $10 (includes $5 call credit) $9.90 (number rental) From $5
Calls to VoIP N/A 12c per min or less N/A N/A 4.9 per min N/A
Calls received on a mobile number 38.5c per min Add 15c per min 16.5c per min 35c per min or less 21c per min 45c per min or less
Local calls to a fixed number 15 min free, then 8c per min Add 10c 15 min free, then 8.8c per min 15c per min or less 4.9c per min 30c per min or less
National calls to a fixed number 10c per min Add 10c 13.2c per min 15c per min or less 7.9c per min 30c per min or less
Mobile calls to a fixed number 16c per min Add 10c 16.5c per min 15c per min or less 9.9c per min 30c per min or less

The above table was compiled from data on the providers' websites on 3 July 2017. Additional fees may apply, and some plans may include more than the basic service. We have not reviewed or tested – and therefore do not necessarily endorse – any of the services listed here. The above lists of providers and plans are by no means exhaustive. They are intended to be an introduction to services on offer and to give you an indication of the choices available. We wanted to include Telstra's rates, but they appear to be 'on application'.

Copyright © BIT (Business IT). All rights reserved.

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