Over the last 18 months, as well as our health and wellbeing, it’s also the economy and Australian business that’s taken a hit.
As a society we’ve had to reassess our way of life and an interesting element of that has been consumer spending habits. Extending the support and recognising that we need to help one another amidst this rut, Aussies are continuing to showcase their love for the green and gold kangaroo emblazoned on select shelf items. With a more considered approach to supermarket purchases, we believe Aussies are thinking more about the makers, growers, and manufacturers involved in bringing product and produce to you.
Here’s the top 5 reasons WHY:
1. Boost local
Amidst the COVID crisis, small businesses have been hit the hardest, as they struggle to stay afloat under harsh restrictions. At SpotGo, an integral arm of the business is the ability to provide commercial and residential cleaning services using our own product, but ongoing restrictions have halted our usual business uptake. Instead of dwelling on the supply chain issues for imported goods, the Australian community turned to boosting local businesses and ensuring local jobs weren’t lost.
Based on stay-at-home orders and a growing list of new hobbies we’ve seen more Australians spending time in the kitchen, getting back to basics, cooking then cleaning then cooking again. Thriving off this renewed passion for cooking, combined with consumers’ desire to support local businesses in a time of crisis we very recently announced our expansion into Coles nationwide with the fan favourite Surface / BBQ Degreaser.
2. Australian made logo is trusted
The famous green and gold kangaroo is a well-known icon, a symbol of trust for many Australian consumers wary of who they’re supporting and where their produce is coming from. Supporting home-grown businesses almost feels ingrained in our culture and this mentality continues to resonate with the majority of Australian consumers, especially those who go on to establish their own brands, business, and companies on home soil.
3. Australian made products are seen as high quality
Products that are Aussie owned and manufactured hold a special place in the mind of consumers. Sometimes perceived as more prestigious, more meaningful, even hard earned, is now a golden ticket for brands who’s success ultimately relies on a fleeting impression made among overcrowded supermarket shelves. Green and gold feels like home, which is why SpotGo and so many others are deemed more distinguishable.
4. Consumers want to support the workforce.
Australians also find themselves reaching for the green and gold for ethical reasons. Manufacturing offshore can have consumers questioning the production process. Not knowing or feeling like the path from go to woe is not super clear, doesn’t bode well for the more conscious consumers. By purchasing Aussie made and owned there’s a sense of assisting local jobs and employment too.
5. The green consumer is on the rise.
As a result of the booming climate crisis and ongoing pandemic, eco-friendly spending habits are also seeing an incline with many consumers wanting to feel as though they are doing their part. Funnily enough, products with the green and gold kangaroo are automatically assumed to be clean and green by nearly half of Australians (49%) . This again provides products with an advantage when fighting it out for top dog on the ever-expanding supermarket shelf.
Essentially, any small changes to support Aussie made and owned during your weekly grocery shop, is creating a huge difference for small businesses nationwide.