Quirky marketing idea #1: BIG W's giant catalogue
BIG W unveils a giant promotional catalgoue in an effort to attract attention to its new toy sale. See what the big retailer is doing to lure customers.
By Staff Writers
on Jun 21 2012, 6:32PM
1 of 7
Children look through the giant toy catalogue at the Queen Victoria Building in Sydney. BIG W today unveiled a giant toy catalogue complete with QR codes that when scanned, offers discounts to consumers. The retailer also launched the BIG W App that allows shoppers to buy or place items on layby from their iPhone. (Photo by Marianna Massey/Getty Images for Big W)
Copyright © BIT (Business IT). All rights reserved.
