From the decor to the blue-shirt wearing staff, this flashy new Samsung shop bears a striking resemblance to Apple's well-known mega store. Click to see inside.
The store is located just 200m away from rival Apple's retail outlet.
Samsung's Sydney experience center
Both include a bright white display and staff in blue shirts.
Samsung's Sydney experience center
The Samsung store bears a striking resemblance to the Apple store located nearby.
Samsung's Sydney experience center
Samsung tonight opened the doors of its new experience centre in Sydney for a media preview. The store will open officially for retail at 8am Thursday morning.
Samsung's Sydney experience center
The store is the first of its kind in Australia for Samsung. The company cut the ribbon on a Canada centre last month.
Samsung's Sydney experience center
The store offers customers the opportunity to play with and test Samsung products, including laptops, tablets, smartphones, TVs and cameras.
Samsung's Sydney experience center
Samsung's Sydney experience center
Samsung's Sydney experience center
Samsung's Sydney experience center
Samsung's Sydney experience center
Samsung's Sydney experience center
Samsung's Sydney experience center
Samsung's Sydney experience center
A giant cake modelled as a Galaxy S III was supplied by cake company Planet Cake.
Samsung's Sydney experience center
Samsung's Sydney experience center
The store is located just 200m away from rival Apple's retail outlet.