Over-the-top trade fairs: Bread & Butter 2012
Billed as the world’s largest trade fair for street fashion, Bread and Butter is held in a former airport. Click to see the photos.
By Staff Writers
on Jul 9 2012, 1:28PM
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Boxing, feather dancing girls, Mos Def, crowd-surfing in blow up airboats, rock shows, smashing cars with blunt objects, chanting crowds - you’ve been to trade fairs in your industry, but they probably don’t look anything like this for scale and sheer ridiculousness.
Not content to simple haul out the merchandise and “booth babes”, the Bread & Butter street fashion trade show is pure spectacle. Watch this promo video, complete with Thus Spoke Zarathustra in the ending sequence, gives a taste of the event over the past decade. A world away from Melbourne Fashion Festival. [Click photos to enlarge]
[Photos by Sean Gallup/Getty Images. [Captions by Getty Images]
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