This is the iPhone 5c. It is the "cheaper" of the two phones, though at a starting price of $739 for the 16GB model, there are much cheaper phones on the market. This phone is plastic (the more expensive iPhone 5s has an aluminium shell) though Apple has taken pains to point out that it has a quality "feel", that's rigid with a "solid, dense feel that you would not expect from a plastic product". If you've never liked the iPhone's minimalist white/black look, then the garish colours might appeal - you can choose from blue, green, pink, yellow and white. There's also a variety of different coloured soft microfibre-lined silicon cases for $39. You'll be able to buy one on September 20 (though the very keen can "pre-order" one from September 13). So what about the iPhone 5s? Click for the next photo...