Leon Gettler

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Recent articles by Leon Gettler

Your marketing plan: have you covered these basics?

Your marketing plan: have you covered these basics?

What is the difference between advertising and marketing? Who are your current customers? What is the size of the market? Check you've covered these basics.

Sep 30 2013, 11:52AM

Your business: using the "customer is boss" philosophy

Your business: using the "customer is boss" philosophy

The customer pays your wages, so you must win them and keep them. Here is a company boss who’s made it an art form

Jan 17 2013, 12:13PM

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