When its Oxford Street, London, and the Olympics are in town, how are you going to cash in...sorry, celebrate...the big event? This shop went the literal route, suspending its mannequins from gymnastics rings.
 
When its Oxford Street, London, and the Olympics are in town, how are you going to cash in...sorry, celebrate...the big event? This shop went the literal route, suspending its mannequins from gymnastics rings.
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Quirky marketing idea #7: Cashing in on Olympic fever

Store dummy gymnasts modelling clothes? Must be time for the Olympics.

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