The BIG W iPhone app. As well as letting customers scan QR codes, the app lets customers scan barcodes and compare prices against BIG W's online shop or brick and mortar shops.
 
The BIG W iPhone app. As well as letting customers scan QR codes, the app lets customers scan barcodes and compare prices against BIG W's online shop or brick and mortar shops.
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Quirky marketing idea #1: BIG W's giant catalogue

21 Jun 2012  |  Comments

BIG W unveils a giant promotional catalgoue in an effort to attract attention to its new toy sale. See what the big retailer is doing to lure customers.

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