Say what you will about your Flybuys and shopper loyalty schemes – in the northern German city of Suederluegum they do retail marketing differently.
Case in point: this opening of a supermarket, which from the photos, seemed to draw more than the usual fair share of publicity – due in no small amount to the fact the first 100 customers were offered free shopping up to a limit of 2,000 Danish krones (approximately $330).
According to some reports, more than 200 people turned up.
Meanwhile clothing company Desigual has been inviting shoppers to turn up in their underwear for the chance of getting a free outfit. We’ve seen photos of crowds shivering outside shops in London, Madrid, as well as half-dressed customers in a shop in Dusseldorf.
It appears that in some places there’s nothing like a bit of officially sanctioned public nudity to draw the media; and when you combine it with the promise of free shopping – well, it’s a heady atmosphere some customers just can’t resist.
As for whether this would attract crowds in Australia - any opinions?
[Photo: SEBASTIAN IWERSEN/AFP/GettyImages]