With so many lists and web sites to get your business noticed, it’s sometimes overwhelming just deciding where and how to focus your energy on Facebook and Twitter.
Part of the struggle, we’d suggest, is finding your way onto sites that a: have large audiences and b: have a trusted reputation. This can take a bit of leg work – for example, striking up a relationship with a blogger or publication, but sometimes an opportunity comes along that’s about as simple as hitting a submit button.
In this case Tourism Australia is letting tourism businesses have their Facebook page included on the “Things to do” section of its Facebook page. You list whether you’re a “Place” or “Event” , check relevant boxes like “Food & Wine”, “Coastal”, “Cities”, “Outback” and select your state and city.
From what we can tell, listing your Facebook page doesn’t mean it appears on the Tourism Australia wall, which would be great exposure. Still, with more than three million “Likes” on the Tourism Australia Facebook page, it’s still nothing to sniff at.
[Main article image: Nordroden / Shutterstock.com]