Children look through the giant toy catalogue at the Queen Victoria Building in Sydney. BIG W today unveiled a giant toy catalogue complete with QR codes that when scanned, offers discounts to consumers. The retailer also launched the BIG W App that allows shoppers to buy or place items on layby from their iPhone. (Photo by Marianna Massey/Getty Images for Big W)
 
Children look through the giant toy catalogue at the Queen Victoria Building in Sydney. BIG W today unveiled a giant toy catalogue complete with QR codes that when scanned, offers discounts to consumers. The retailer also launched the BIG W App that allows shoppers to buy or place items on layby from their iPhone. (Photo by Marianna Massey/Getty Images for Big W)
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Quirky marketing idea #1: BIG W's giant catalogue

21 Jun 2012  |  Comments

BIG W unveils a giant promotional catalgoue in an effort to attract attention to its new toy sale. See what the big retailer is doing to lure customers.

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